web content writing

WEB CONTENT WRITING

Website Content optimization and valuable content builds brand awareness, and buiseness sites that inform, enjoy, and motivates customers.

Web content is rather scanned than read. Your company has a unique story that must engage, inform and capture the interest of the right user within seconds. Give customers the possibility to read your important message first.

Consumers search websites that can help them accomplish their objectives. Customers have landed on your website with a purpose.

Your brand story must align your website to your customer’s needs and explain how your service/products respond to their needs. Content creation coupled with expert content marketing strategies will enable you to attract the right audience and get your website listed higher in the search engines (SEO optimiszation).

High-quality texts motivates social sharing and increase day to day traffic over time. Ordinary or low content will make your potential clients turn to your competitors.

To win the game think as a user.

Well-written SEO optimized content and well-organized information allow potential customers to find quickly what they’re searching for and attract readership generating more leads for your business.

Content marketing provides valuable and relevant information engaging audiences and supporting commercial goals. It’s a strategic marketing approach that focuses on creating valuable content to retain a target audience and ultimately drive customer action.

SEO copywriting is about creating useful and valuable information using specific keywords that meet users’ expectations and answer their questions. SEO content helps your web pages to rank high in the search engines, such as Google.

Storytelling can be useful to tell the story of your brand or product. A story helps readers memorize quicker.

CTA (Call to Action): often it refers to a few words, or a sentence that is incorporated in your web pages, advertising messages, that encourages an immediate action.

Slogans

Newsletters

is more about selling an atmpspere, style, than selling the product, people don’t need standard informations, but creative content to capture their attention in creative ways that cut through the noise.

A lot of consumers want to to know the backstory of the brand and align their values with the fashion brand philosophy.

There is something more than the shopping experience or research, the Millenial and the Gen-Z want to know the story behind the brand to identify with. Rich luxurious innovative valuable content storytelling creates communities driving engagement and shares.

Let’s start with who and why you want to reach your intended audience.

As marketing trends are constantly changing, the writing process starts with a marketing approach to increase leads and web traffic through professional content that is specific to your business, creating content that matches your customer’s personality.

A marketing research is important to understand who is or will be your target market and why your customers will choose your products over the competition. I will collaborate with you to establish your target audience, core message, product positioning, and overall content objectives about your brand generating interest and conversion.

An important aspect of the content strategy is to understand how your customers use your service/products and identify upsell opportunities.

A marketing research can help you to understand  or adjust not only your own marketing strategy but also to produce valuable content for your website.

Before writing, it’s neccessary to share a deep understanding of your operational field, in this way I will use the specific terms typical of your business to speak with your audience.

– Who will use your service/products?

– What people search for on your website?

– Why they will choose your products?

– How do you answer to their needs?

– What influences their purchase decisions?

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